2Star has obtained co-financing for the project based on the National Operational Program “Imprese e competitività” FESR 2014-2020, Asse III “Competitività PMI” azione 3.4.1. “progetti di attività per le piccole e medie imprese, in particolare per l’internazionalizzazione – Voucher per l’internazionalizzazione DM 17 luglio 2017.

The project identified a pilot country in Western Europe (Germany) where ad hoc research was carried out on the territory using a sample of 80 buyers as opinion leaders of the 2Star sneakers product.